Education

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SMT615: INTEGRATED SOCIAL MEDIA MARKETING

Master of Information Science (Social Media Technology)

Academy: Rangsit University (Thailand)

Credit: 3

Overview of modern marketing, integrated social media communications marketing, consumer behavior, creative strategy for integrated social media communications marketing, research for social media marketing, media planning, and case studies; concept of social media marketing, value of social media marketing resources, customer database management and customer communication, electronic tools used in social media marketing activities and demonstrate how to integrate electronic tools into each stage, marketing planning stage stages for online activities, concept of virtual store for marketing products and services including the future of online electronic marketing resources.